It may seem like a contradiction, but a great way to grow your business is to include time for learning tech-y things. You might think that you would be wiser to spend your time doing your core work or your regular marketing activities. It might seem like time for tech learning would be a distraction, or just a necessity to be endured. But investing some of your time each week learning technical things really can help you grow your business.
I have to confess that learning technical things is not always my favorite thing to do, but I have found some ways to make it easier. Here are some ideas that have helped me…I hope some of them will be helpful to you too:
1. Choose technical skills that will help you do important tasks faster or easier. An example might be spending a hour or two learning how to use your new telephone and some of its features. You will be able to use the phone more quickly and easily. You will likely feel less frustration too.
2. Choose technical skills where it will be helpful to have at least a broad understanding of what is possible. For example, you may not need to become an expert with Excel, but it can be very helpful to have at least an introduction to the program and to have a sense for what can be done with the program. You may still choose (and perhaps wisely) to outsource Excel tasks to an assistant. But you will have a better knowledge of and an appreciation for what your assistant can do for you with Excel.
3. Start a list of technical things you need or want to learn. Add to the list as more ideas occur to you. Each week, choose at least one item from your list and schedule a bit of time to start learning about it. You don’t have to master it, just take a small step forward in your knowledge or skill level.
Let’s start with these three ideas for today…I will share some more in the next blog post. In the meantime, I would love to know what you would put on your current list of tech-y things to learn.